Banner Ad Rates and Specs for 2009-2010
Effective for listings June 1, 2009 to May 31, 2010
Internet location: NCTM Member Resources
Audience target zones:
- Elementary School
- Middle School
- High School
- Principles and Standards Resources
Published: for NCTM members and non-members, available 24 hours/7 days a week
Deadlines: banners can be placed online within two business days of receipt
Ad file transfer: send Web-ready files to ads@nctm.org
Average number of pageviews: 318,000 per month for e-resources site (all zones)
Banner Rates
| |
Header and Footer Banners
|
Sidebar Banner
|
| |
1-zone rate
|
3-zone rate
|
5-zone rate
|
1-zone rate
|
3-zone rate
|
5-zone rate
|
| Page Impressions |
(per 1,000)
|
| |
|
|
|
|
|
|
| 50,000-100,000 |
$8.00
|
$19.00
|
$30.00
|
$14.00
|
$35.00
|
$55.00
|
| 101,000-150,000 |
$7.00
|
$18.00
|
$29.50
|
$12.50
|
$32.00
|
$50.00
|
| 151,000-300,000 |
$6.50
|
$16.00
|
$25.00
|
$11.50
|
$29.00
|
$46.00
|
Banner Dimensions and File Sizes
| Banner |
Pixel size |
File size |
File size |
| |
(width x depth) |
(static) |
(animated*) |
| Header/footer |
468 x 60 |
20 kb |
30 kb |
| Sidebar |
135 x 175 |
20 kb |
30 kb |
*Maximum 15 seconds animation run time.
File formats accepted: GIF, JPEG, or SWF. Flash files (SWF) must include the following code as an action on a button on the background layer. The button should cover the full dimensions of the ad (this makes the entire ad clickable).
on (release) {
getURL (url, window=“_blank”);
}
Please do not include links or buttons that do not span the complete dimensions of the banner; this reduces the effectiveness of banner clickthroughs.
For more information on tracking Flash banners:
http://www.adobe.com/resources/richmedia/tracking/designers_guide/
To place an ad, please see Contact and Mailing Information.